Our Approach

At Apartment387, we treat florals like objects of design. Each arrangement is composed like a sculpture: balanced, intentional, and made to last.

We use only the highest quality stems and materials, chosen for their realism and elegance. Crafted by our Dutch-trained team, every piece is built with a minimalist eye and a commitment to longevity.

The result? Arrangements that live easily in your space, like the art, furniture, and objects you’ve chosen with care.

Our Philosophy

“I started a flower company with no background in floral design.” - Alexander, Founder

Apartment387 was not founded to recreate what already existed. Our perspective has always been shaped by design first. We draw inspiration from architecture, art, and the imperfect details that make objects feel alive. This perspective shapes every arrangement we create, balancing movement, texture, and asymmetry to build pieces that feel as intentional as everything else in your home.